Hi! I'm Penney Looije, a freelance Senior Product Designer from the Netherlands with 10+ years of experience, for clients like Philips, Booking.com, ABN AMRO and Intergamma.
What I do best
Design systems that scale across brands and business units (Philips GenX, GAMMA & Karwei)
E-commerce & conversion: buy flows, product pages and checkout, proven with A/B tests
User research: user tests, design sprints and turning insights into design changes
Behavioural design: certified by Irrational Labs
Accessibility: design systems and flows that comply with accessibility standards (European Accessibility Act)
How I work
I like to start with the user and end with the data: test early, ship small, measure and improve. I'm comfortable leading workshops and working closely with product owners, developers and stakeholders.
Open to freelance projects in Amsterdam and remote.
Some random facts you might not know about me
I freelanced for 2 years in Australia
I lived in Sydney, Australia for 2 years. It has always been my dream to live abroad. But never would I have thought that I would end up in Australia. I set up my freelance business and just gave it a go. I was fortunate to work at 8 different companies. From Design agencies to big corporates. I had the best time. In between projects I explored the country.
I also gained a new skill as a professional spider catcher.
The Opera House
I speak Spanish
I have a big love for learning new languages. And somehow I gained a lot of new Spanish speaking friends in Australia and back in The Netherlands. One of my friends is a Spanish teacher so in 2022 I decided to start with private Spanish classes. I am not fluent yet but I will continue until I am. Hablas español?
I got stuck in New Zealand because of the pandemic
After 2 years in Australia my visa came to an end and it was the moment I had to decide if I should go back home to The Netherlands or go to a different country to live and work. I figured I would go to New Zealand. This was a totally random decision. I started working on a project for the NZ government and two weeks in the country the prime minister announced that because of the covid cases she wanted to shut down the borders. I had the chance to take a plane back home but I didn’t. New Zealand had the worst safety rules. We were barely allowed to go outside or move around. Eventually when the restrictions got lifted I decided to travel around the country until there was a flight back home again. It was the weirdest experience to travel in a country with barely any tourists.
Tongariro trekking NZ
I have a big obsession for diving
I dived in Fiji, Indonesia and Australia. My craziest dive so far was in Fiji where I did a shark dive with bull sharks and tigers sharks. I may have petted a bull shark when one passed by.
I lived in Corfu, Greece for 7 months after my studies. Mostly to avoid starting my first real adult job.
I worked in bars and nightclubs for a summer long after graduating from my studies. Even worked as a volunteer at an animal farm of an old lady. I was mostly cleaning up horse shit but I did everything to not start out with my first grown up job as a Designer. I even tried to learn Greek.
Corfu